What is Google AdWords

Google Ads (formerly Google AdWords):

What is Google Ads?

Google Ads is like a digital billboard, but instead of being on the side of a road, it appears on Google?s search results, YouTube, or other websites. Businesses pay Google to show their ads to people who are searching for certain products, services, or information.

How it Works in Simple Terms:

Search & Ads Connection 

When someone searches on Google (for example, ?best running shoes?), businesses that sell running shoes can pay to have their ads show up at the top of the results.

This makes it easier for customers to find them quickly.

Pay Only When Clicked

Businesses don?t pay just for showing the ad. They usually pay only when someone clicks on it.

This is called Pay-Per-Click (PPC).

Targeting the Right People

Google Ads can be shown to very specific audiences based on location, language, age, interests, or even shopping behavior.

Example: A pizza shop can show ads only to people living within 5 miles of their store.

Types of Ads

Search Ads: Text ads on Google search results.

Display Ads: Image or banner ads on other websites.

Video Ads: Ads on YouTube.

Shopping Ads: Product listings with price and picture.

Budget Control

Businesses set a daily or monthly budget. Once that budget is spent, ads stop showing. This makes it flexible for small and large businesses.

Why It?s Useful

For Customers: Helps find what they?re looking for quickly.

For Businesses: Brings more visitors, leads, and sales by reaching the right people at the right time.

? In short: Google Ads is a way for businesses to pay Google to put their products and services in front of people exactly when they?re searching for them.